Madison Avenue’s Vision of Love

During regular season, baseball fans endured a summer full of extreme close-ups of a big-eyed girl demanding constant cute-isms of a weary boyfriend; she looks panicked when nauseating terms of endearment are not tripping off his tongue. In a voiceover, the anxious male—trying to avoid what we must understand will be an inevitable “scene” if he does not cough up a coo—nimbly saves himself by pronouncing his drink (Sweet Tea) and his dessert (Pie). Sweetie Pie is briefly assuaged, but her staggering insecurity demands more and so the ante is upped as she mews, “aw, Chipmunk …”

Cue jingle: da-da-da-dah-dah, I’m lovin’ it.

Except viewers aren’t loving it.