If a columnist is to persuade you to spend it with him, even for two minutes, the least he can do is make himself agreeable company. People choose a writer, that is, rather in the same way they choose a friend. As a rule, most of us don’t like to be shouted at. We’re disinclined to spend time with people who are always angry, or perpetually glib for that matter. Certainly we’re unlikely to be persuaded by them, which is surely the point of the exercise: if a writer’s first duty is to be read, his second is to bring the reader to a point of view he did not already hold.
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